Underwriting asked for the brief. You sent it. Did anyone use it?
Budget season, and your best line is "we produced a lot of research." That sentence has never once saved headcount.
Every untracked brief is a line item someone can cut.
Leadership doesn't ask "did you produce research?" They ask "did anyone use it?" Without an answer, you're defending a cost center with volume metrics. A losing argument with a nice chart.
Sound familiar?
- Underwriting, claims or product asked for a brief, you sent it, and you have no idea whether they used it.
- You're a Microsoft shop, so most of your readers live in Copilot and SharePoint, not a portal they log into.
- Budget season arrives and your strongest evidence is "we produced a lot of research this year."
- Leadership measures your team on whether the work gets used. You can only measure how much you shipped.
Presitt turns each brief into proof: who read it, by team, and how that trends week over week. Research brief tracking with page dwell and forward detection—SharePoint-friendly, no reader login. Forward the receipt, or drop it straight into the budget deck.
How it works
Upload the brief
The weekly one you send whether anyone asks or not.
Paste the stakeholders
Underwriting, product, the VP who asked. Tag by team.
Get the receipt
Who read it, how much, and the trend week over week.
Sample receipt. Everyone's made up. The actuary reading every page is not.
Put this in front of whoever signs the budget.
Underwriting read every page in 48 hours. Pricing spent half an hour. The CUO hasn't looked. That's not "we sent a lot." That's proof, plus a hint about who to nudge.